Introduction of My Greek Cousin brand at Anuga 2023
In the vibrant world of international food and beverage exhibitions, Anuga 2023 proved to be a momentous occasion for Samaras Food Company as we unveiled our latest venture, the My Greek Cousin brand. This debut marked the introduction of a brand that encapsulates the rich and diverse flavors of Greece, offering a delightful array of products ranging from olives and olive oil to syrupy sweets, marmalades, herbs & spices, halva, honey, dried fruit, sweet preserves, sesame bars, pasta, rusks, legumes, and more.
Anuga, the world’s leading trade fair for the food and beverage industry, provides a global platform for businesses to showcase their products, connect with industry leaders, and explore new opportunities. With a rich history spanning over a century, Anuga is known for attracting exhibitors and visitors from around the globe, making it a melting pot of culinary innovation and business collaboration.
My Greek Cousin boasts an extensive product line that reflects the essence of Greek gastronomy. From the piquant flavors of olives and the liquid gold of olive oil to the tempting sweetness of syrupy treats and marmalades, the brand captures the heart and soul of Greek culinary heritage. The inclusion of herbs & spices, halva, honey, sweet preserves, sesame bars, pasta, rusks, and legumes further expands the offering, creating a comprehensive portfolio that caters to a wide range of tastes.
The participation at Anuga 2023 proved to be a resounding success for Samaras Food Company and My Greek Cousin. Existing clients were delighted to explore the new brand, reaffirming their trust in the company’s commitment to quality and authenticity. The event also served as a platform to forge new connections, with numerous potential clients expressing keen interest in the diverse and flavorful offerings of My Greek Cousin.
Anuga provided an unparalleled opportunity for us to engage with industry leaders, distributors, and retailers from various corners of the globe. The booth became a meeting point for fruitful discussions and collaborations, solidifying the brand’s position in the international market.
New and old clients!!!
The Anuga 2023 exhibition marked a significant milestone for Samaras Food Company and My Greek Cousin. The successful debut of the brand on this global stage not only showcased the richness of Greek cuisine but also opened doors to new possibilities and partnerships. As the culinary world eagerly embraces the authentic flavors of My Greek Cousin, Samaras Food Company looks forward to a future filled with continued success and global recognition.
